This working group focuses on how city identity, branding and marketing can reinforce strategic plans for growth and prosperity by attracting investment, business, people and tourists
developing a shared understanding of city branding and attractiveness
sharing experiences and good practices on how to improve city identity and attractiveness, going beyond the economic-focused view of attractiveness to include culture, sport, tourism, creativity, events, quality of life, etc.
sharing best practices in brand management
developing networking between cities in fields of specific interest such as tourism, convention, economic development, and foreign direct investment agencies
Almere Amsterdam Angers Loire Metropole Antwerp Athens Barcelona Belfast Bergen Bilbao Bologna Bonn BrabantStad Braga Bratislava Brighton & Hove Bristol Bydgoszcz Cardiff Cluj-Napoca Copenhagen Debrecen Donostia-San Sebastian Dortmund Dublin Dusseldorf Edinburgh Eindhoven Espoo EUROCITIES Brussels Office Florence Gdansk Genoa Ghent Gijon Glasgow Gothenburg Grenoble Alpes Metropole Groningen Haarlem Hamburg Helsinki Heraklion Izmir Kharkiv Kyiv Leeds Leeuwarden Linkoping Lisbon Lisburn and Castlereagh London Lyon Madrid Malmo Manchester Mannheim Metropole Europeenne de Lille Milan Munich Nacka Nantes Newcastle-Gateshead Nice Cote d Azur Nicosia Oslo Oulu Palermo Pesaro Poznan Prague Reykjavik Rzeszow Stockholm Strasbourg Stuttgart Sunderland Tampere Tbilisi Terrassa Metropolitan Area Timisoara Turin Turku Utrecht Valladolid Varna Venice Vienna Vilnius Warsaw Wolverhampton Zaragoza Zurich