Vilnius is revitalising its Old Town area, a UNESCO cultural heritage site, by
using cultural heritage as a driver for sustainable growth, turning underused
cultural heritage into a resource to be taken advantage of. To achieve this,
Vilnius is using open data and tools including video neuroanalytics, which
measures the emotional and psychological states of residents and visitors. This
information is used to improve the city’s cultural offer, by showing how happy
people are at cultural heritage locations and activities.