Zaragoza 2010 - "Succesful cities - vision and identity"
The EUROCITIES awards recognise outstanding achievement by EUROCITIES members in the delivery of local activities or practices which improve the quality of life for citizens and will be judged in the context of the theme of the annual conference. Entries are judged by an independent jury of five members from the thematic sector, academia, EU institutions, media and NGO. Jury members change every year.
Innovation: recognising innovation in the planning and implementation of activities or practices by a local authority.
Participation: for activities or practices of a local authority which are successful in actively promoting citizen participation.
Cooperation: awarding cooperation efforts undertaken by a local authority with partner organisations or cities.
Awards for innovation
✭ WINNER - Barcelona: DO IT IN BARCELONA
DO IT IN BARCELONA is a comprehensive city initiative promoted by BARCELONA ACTIVA, the Local Development Agency of the Barcelona City Council, in order to attract talent and entrepreneurship activity to Barcelona. DO IT IN BARCELONA goes beyond a traditional city branding initiative by offering a portfolio of landing support services addressed to four specific targets: foreign entrepreneurs, qualified professionals, researchers and postgraduate students that consider coming to Barcelona to set up a business, find a qualified job, do research or take post graduate studies.
Dublin: Innovation Dublin
Innovation Dublin was established to raise public awareness of the innovation and creativity that is happening on a daily basis in Dublin, to inspire and stimulate innovation and creativity and to encourage networking opportunities.
In the midst of troubled economic times, Dublin proved it had the capacity to inspire, the desire to interact, and the talent to innovate
Edinburgh: Destination Edinburgh Marketing Alliance (DEMA): Leading the promotion of Scotland’s inspiring capital
DEMA aims to build on Edinburgh’s existing high value as a brand and consumer awareness (currently 22nd in the Anholt City Brand Index) as a tourist destination, and to extend promotion of the destination as a world class place to do business and to live, work and study. DEMA will achieve this by managing customer perceptions and destination reputation, and cross selling across tourism, talent and trade. Promotional objectives are integrated with the City’s Economic Development and regeneration objectives.
Awards for participation
✭ WINNER - Amsterdam: Free State of Amsterdam
The 'Free State of Amsterdam' was the Dutch capital's contribution to the 4th International Architecture Biennale of Rotterdam 2009, which took the 'Open City: Designing Coexistence' as its theme. It was an exhibition combined with a programme of narrative and debate about Amsterdam's future. Residents and visitors were lured into joining the discussion and sharing their thoughts.
Leipzig: Festival of Light Leipzig
Along the historical demostration route on the inner-city ring road, the city and location marketing department of Leipzig Tourismus und Marketing GmbH (LTM), the City of Leipzig and the initiative group 'Autumn '89' created a commemorative route, which included 28 stations. Audio, video and light installations made history come alive. The works of art represented unity, freedom and the overcoming of borders. In their dramatic composition they followed the demonstrations of 1989.
Lyon: ONLYLYON Ambassador's network
The ONLYLYON banner was launched in 2007 as the first example of city branding in France. The objective of ONLYLYON is to communicate internationally on the economic, historical and cultural assets of the Lyon metropolitan area. ONLYLYON is developed and shared by 12 local economic and institutional using the ONLYLYON banner in their international communication and marketing strategy.
Awards for cooperation
Brighton: VisitBrighton Business Partnership Scheme; building economic strength and success through cooperation
The tourism arm of Brighton & Hove City Council, VisitBrighton, established and launched Business Partnership Scheme five years ago to ensure whole city’s tourism industry was committed to, and supporting, its destination marketing vision. This was a specific recommendation from the previous year’s Tourism Strategy which had been formulated as a joint public/private initiative.
At the same time we completely re-invigorated our entire destination marketing approach in acknowledgment of the shortening lead times for bookings, the increasing dominance of the short break markets and increased use of the internet.
✭ WINNER - Eindhoven: Brainport Eindhoven, Creating the Industries of the Future
Brainport invents, manufactures and sells ‘the products of tomorrow’, thereby making an essential contribution to the Dutch economy. The economic success of Brainport can be attributed to cooperation, both regional and international. Among top scientific minds from every discipline. Between the knowledge and manufacturing industries. Among producers, designers and marketing people. And among competitors.
The cooperation among industry, knowledge and educational institutions and the government is unique. It generates a very conducive climate for business. For large international companies as well as small and medium-sized enterprises.
Glasgow: GLASGOW STYLE MILE
Glasgow City Council has developed the Style Mile project alongside a range of public and private partner organisations, with the aim of reinforcing Glasgow’s position as the top UK retail destination outwith London’s West End. The Style Mile’s strategic aspirations were focused on positioning Glasgow city centre as a stylish and vibrant place to live, work and visit. The project has been a proactive response to the unprecedented economic climate, and has delivered a new approach to the management of the city centre in Glasgow. Key outputs have included new winter lighting, targeted marketing campaigns, enhanced public realm maintenance programme, area branding, and new event activity.
The 2010 Awards jury panel was composed of the following members:
Chairman of the Jury:
Elena Allué de Baro
councillor for promotion and tourism
City of Zaragoza
head of unit for communication
European Commission, DG REGIO
IE Business School - Madrid
European Association of Communications Agencies